Love them or hate them Kimye’s wedding picture is the most liked picture on Instagram, ever! Currently up to 2.1 million and climbing likes, the celebrity couple is activating her base. Why this is relevant for you? Kim’s goals are to bring her fan base wherever she goes thus building numbers (something every brand wants). […]
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IMO: Kim Kardashian’ Personal Brand Win
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IMO: Winning Post
As I was working on points of inspiration for a client last week, I ran across this post on Facebook that was a total win. It’s timely, funny & relevant. Plus, who doesn’t love a cute kitten? The details: Use of an Image Timely Relevant message for their brand Got the message across in the […]
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IMO: Facebook Business Pages Traffic
Since Facebook changed its algorithm, business page exposure has tanked: Dropping from a 25% natural exposure rate per a post, to a really low 1-2% exposure. In layman’s terms, that means that only one or two of all of the people who like your brand business page are likely to see your post… unless you […]
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And the winner is…… #Oscars
I admit it: I am a tech geek. I love watching TV shows at the same time that I’m on Social Media. Most who know me know I’ve worked on many live TV events, including award shows. So, it’s probably not that big of a surprise that I am into #SocialTV. Last nights #Oscars event […]
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IMO: Treat Each Social Network As A Separate Channel
Lately, when auditing potential clients’ social media profiles, I have frequently find that nearly 100% of their social communication aim to direct traffic to their website. When I notice this behavior, I have three words of response: No. No. No. You need to think about social network as a separate channel, especially when considering your […]
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Social Media Week New York
For many, conferences are a great place to socialize, but not often to learn. Personally, I am usually bored by the panels. Been here, heard that! This is not the case when I’m at Social Media Week. Instead, I’m super-stimulated year after year by this fantastic forum, where social media influencers converge to engage in […]
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Tips & Tricks: Make Lists
If you follow more than 50 people on Twitter, it’s hard to keep up with all of their tweets. Chances are, you probably don’t camp out on the social platform all day anyway, so today’s tip deals with how to jump in and out — productively. I recommend utilizing lists: in other words, curated groups […]
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IMO: 4 Steps to a Winning Social Media Plan
What’s the right time to post? How often should you blog? When and where should you promote it? If you’re anything like many Social Diva Media clients when I first meet them, you are completely overwhelmed by these questions — and probably by the thought of social media. I’m here to tell you that social […]
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IMO: Engage your audience
I am constantly asked, ‘how do I build my following? How do I get more likes, followers, pinners, and fans? I need a larger audience!’ While these questions reflect an understanding of the value of an audience, they reflect a perspective that needs shifting. Social media thrives on community. It must be a two-way conversation. […]
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