Optimizing your Business’ Social Media Part 4: Brand Influencers
The last few weeks, we have been giving you our top list of Social Media must do’s to ensure an optimal digital presence. This week, we’re letting you in on one of our preferred strategies to get maximum impact for minimum output when it comes to your marketing ROI: brand influencers.
Consumers today aren’t as influenced by big-budget advertising as they once were and are much more likely to be swayed by word of mouth recommendations. Social Media is an incredible driving force of what we like to call ‘Social PR’ and you can make a powerful impact to your marketing efforts by implementing an easy brand influencer strategy.
Here are some ideas to help you get your brand influencer campaign underway:
- Think about your objectives. Be clear about what it is you want to achieve with your campaign and come up with a strategic list of those who align with your brand and goals.
- Rather than trying to recruit one A-list celebrity or blogger, think about the ‘magic middle’. Several strategic connections on Social Media will have the same if not more reach than just one notable personality.
- What can you offer potential influencers? As an entrepreneur or small business owner you are trying to keep costs down, so think about different forms of reimbursement like services, products, contra deals or a combination of all.
- Come up with a one-pager of on-brand verbiage that they can easily copy and paste to their Facebook, Twitter or Instagram platforms. The easier it is for them, the more likely they will be willing to do it.
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Brand Influencers, Entrepreneurship, Influencer Marketing, Small Business Marketing, Social Media for Business, Social Media for Entrepreneurs, Social Media How To, Social Media Marketing, Social Media Strategy