on May 11 | in Featured | by Tasha Hunter

Optimize your Business’ Social Media

Part 3: Use Data Tools

Often, small business owners and entrepreneurs say they know they need a strong social media strategy, but they simply do not have time to devote to it.

Considering that social media platforms are free, you’d be crazy not to take advantage of the huge marketing potential to target your desired demographic.

We’re all about working smarter, not harder, and by employing the use of a few very intelligent digital tools, your time investment can be cut in half.

We’ve put together a list of our favorite monitoring and publishing tools to help set you up for a digital win:

• Facebook Analytics

This tool is will enable you greater insight into who your key demographics on Facebook actually are. No need for great investment into expensive market research activity, simply head into ‘insights’ and a comprehensive breakdown is available to you. The best thing about Facebook analytics? It is entirely free.

• Twitter Analytics

Also free, Twitter analytics allows you to see comprehensive information into the performance of your tweets, including the total number of impressions, their engagement rate and how many people clicked through to links.

• Sprout Social

This platform allows you to draft, schedule, queue and post messages to Twitter, Facebook, Google+ and LinkedIn. You can also shorten links, attach photos and target specific audiences. Check their site for pricing tiers here.

• HootSuite

A fantastic platform for complete social media management, HootSuite is a great option if your staffing resources are minimal. One of our favorite features is ‘Auto-scheduler’, a feature that automatically posts on your behalf at an optimal time. Check their site for pricing tiers here.

Click here for PDF of Social Diva Media’s Social Guide

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